For business owners who keep thinking “another template will fix me!”
Brand & Website Designer
If you constantly feel like a tornado of chaos, you’re not alone!
But unfortunately, if your business is giving chaos, the clients won’t come – so it’s a good thing I’m here to help you look like the skilled expert you are, even when (your kids spill juice all over your laptop) and (you crush your client work but forget to put in your grocery order…again).
Sydney
I’m – brand and web designer and your business’s new best friend.
As the next person who is about to *quite literally* be all up in your business, allow me to introduce myself!
As an ex-teacher, mini farmer, business owner x3, friend, wife, always with an open coffee mug, could talk to a wall for hours, and mom of 3 under 5, let me be the first honest person to say “I get the chaos” – and thankfully, I know exactly how to get you out of it.
But if it feels like every “I’ll just create a post real quick!” task takes 3 hours, you can’t stop scrolling and spiraling about how everyone else’s business is doing better than yours, and you’re doing a shit ton of work to convert every client…
The stress creeps in, while the balance fades out.
I create websites that serve as protectors: of your family time, your creative capacity, and your sanity.
When your brand showcases how amazing you are, your copy makes the sale for you (and can be repurposed into content, proposals, and messages), and your website pulls it all together — you can go ahead and book your one way ticket out of Burn Out City for good.
I’m a firm believer that your business doesn’t have to take over your entire personality (or life).
But if it feels like every “I’ll just create a post real quick!” task takes 3 hours, you can’t stop scrolling and spiraling about how everyone else’s business is doing better than yours, and you’re doing a shit ton of work to convert every client…
The stress creeps in, while the balance fades out.
I create websites that serve as protectors: of your family time, your creative capacity, and your sanity.
When your brand showcases how amazing you are, your copy makes the sale for you (and can be repurposed into content, proposals, and messages), and your website pulls it all together — you can go ahead and book your one way ticket out of Burn Out City for good.
Your ideal client isn’t defined by what they do or what industry they’re in.
I know how hard it is to feel like you’re constantly reinventing the wheel every time you create a graphic. Like the thought of creating an ad makes you want to stab your eyeballs out because where do you even begin? But it doesn’t have to be so hard. As a brand and website designer for small businesses, with experience in copywriting, I am going to write you a brand foundation so sturdy you won’t have to think about where to start on anything, ever again.
But, don’t you worry. You’ve found your person.
They’re defined by what keeps them up at night, what they brag about at dinner, and what finally makes them pull out their credit card. That’s what I build your brand around, because that’s what makes someone feel seen enough to buy.
Like, how are you supposed to know that your tagline should tell someone exactly who you are and who you are not in under eight words, and if it could belong to any other business in your industry it is not doing its job? Or that your mission statement is not about what you do but about why the world is better because you do it? Or that color is doing psychological work before a single word is read, and most businesses pick colors they like while strategic brands pick colors that make their ideal client feel something specific before they even know why?
But the more you learn about business, the more you realize you *need* to learn about it.
Scheduled chaos? Believe it or not, my days are jam packed and scheduled to the minute. My ADHD won’t allow for free days so my work times are built in around my kid times, and my timer is always ticking!
from instagram:
“I don’t know how you do it all!”
I genuinely sometimes think this guy thinks my name might be “Where’s My”. I am the house problem solver and *spoiler* I can be that for your brand too!
from My Husband:
“Hey, Where’s My…!?”
You know where I don’t allow chaos to show up? In my business. From a client experience, you’d never know! Speed without sacrificing quality is one piece of proof that I let my website work for me so I can focus on what matters [your project].
from my clients:
"How did you do that so fast?"
Broken? Mommy fix it! Missing? Mommy find it! Dropped? Mommy get it! Yes I can, but so can you. I’ll help you get there.
from my kids:
"Oh, mommy can fix it/get it/do it!"
The amount of times I get texts and calls like or "this started an hour ago" and respond with, “oh sorry idk where my phone is” or show up to the zoo with 2 diapers and 1 water bottle with 3 kids, is the open mug type chaos I'm talking about here.
from my friends
“The Type B Queen”
That’s why you’re thinking about hiring me, isn't it?
I could keep telling you about why I think I’m qualified to be your brand and web designer, but I thought I'd ask a few trusted sources to tell you instead!
own
Who wants to write their list of best qualities?
Opinions I am not here to debate.
If you’re feeling stressed or overwhelmed, you should try getting more small things that depend on you for care. Keep scrolling for more advice.
Coffee doesn't want to wear a lid.
If you’re feeling stressed or overwhelmed, you should try getting more small things that depend on you for care. Keep scrolling for
more advice.
If you’re feeling stressed or overwhelmed, you should try getting more small things that depend on you for care. Keep scrolling for more advice.
Coffee doesn't want to wear a lid.
DIYing your business when you first start out is okay. Your brand is allowed to grow alongside your business! Actually it should!!
Kids are more fun when they're free range. Narrating their every move and physically helping them move for play is not fun and I'm exhausted watching you.
DIYing your business when you first start out is okay. Your brand is allowed to grow alongside your business! Actually it should!!
Kids are more fun when they're free range. Narrating their every move and physically helping them move for play is not fun and I'm exhausted watching you.
Strategy comes before design, which comes after copy! Stuffing copy into a template or design usually ruins all the magic and kills the strategy of the message!
Investing in brand photos is the single investment I would say you HAVE to have! Having unique photos to tell your story instantly sets you apart and builds trust and authority with your audience.
Strategy comes before design, which comes after copy! Stuffing copy into a template or design usually ruins all the magic and kills the strategy of the message!
Investing in brand photos is the single investment I would say you HAVE to have! Having unique photos to tell your story instantly sets you apart and builds trust and authority with your audience.
Comparison is the enemy. Don’t use competitor’s branding to decide your own and while you’re thinking about it, don’t compare the way you parent to the advice monsters on Instagram reels.
Catch up on farm life, see how often your branding shows up in your everyday, learn more about me, and get one actionable marketing tip every week, straight to your inbox!
Caitlin and I talk about how your website can be doing SO MUCH more for you as a business owner, and how you can make that happen on her travel agent specific paid substack!
building a bulletproof business: brand & website
My fun conversation with business coach, Shannon Lucas about how to make sure your brand feels and sounds like you!
Dive deeper into my day-to-day as a thriving business owner with little to no childcare on a daily basis with my friend, and fellow mom + designer, Olivia Austin.
Listen to Jen and I yap about how much we love being moms, and farmer’s wives, while running our creative businesses from home!
why your brand doesn't feel like you, yet
farm life, three kids, and a thriving business
motherhood + creative business q&a
Would you rather yap than read? here are a bunch of podcasts of me talking about myself, my business, parenting, schedules, and more!
Learn More About The DFW Chapter
Join The Virtual Village
Leading the DFW Made for Mothers Chapter is something that has been on my heart for years, I just didn't know specifically what it was, yet. Building community and running businesses with babies on our hips is a huge pillar in my business and getting the opportunity to lead other women to do it with me in person is honestly the biggest honor I could ask for!
Did you know I lead the Dallas-Fort Worth chapter of Made for Mothers—a community where ambitious moms build friendships, grow their businesses, and find the village they've been looking for!
I used to stare at "inspirational" copy and think, "I could never say that out loud."
Then, I gave myself permission to write like I actually talk. Almost immediately, my DMs sounded different. My inquiries felt warmer.
People started saying, "This is exactly what I needed to hear."
You don't need more words. You need your words. Get the free workshop to help yourself figure out how to make your voice your brand’s voice.
Tired of trying to sound like everyone else online?
